Mostly Idiot was founded because we noticed that we needed a story,
so we made one up. 

We did not grow up at the foot of a mountain.
There was no life-changing surf break.
No grandfather’s workshop filled with tools and moral clarity.

There was, at best, a vague dissatisfaction
and a strong suspicion that nobody else knew what they were doing either.

We promise no solutions.
Your life will not be better before or after.

We recognise a good idiot when we see one, and we think that’s something worth celebrating.

We do not have values carved from stone or recycled plastic.
We may have written them on scrap paper
lost it , rewritten, passed through some bullshit AI,
spat it back out, and contradicted them later.

Our instructions are very unclear.
Our understanding of what the fuck is going on is minimal.
We should not be left unsupervised.

This brand was not built to inspire you to be better,
It was built to sit with you, while you make a questionable decision
and say nothing.